Frequently Asked Questions

We fill tryouts, camps and memberships for academies, clubs, sports facilities and sports brands. We do it with reels, ads and registration funnels, planned around each club's season. We also build websites, brands and the CRM that follows up with every lead.

Mostly sports: hockey and soccer academies, youth clubs, sports camps, golf simulator businesses, and pickleball, padel and racquet clubs. We also work with sports brands, private schools and non-profits.

We're based in Surrey, BC, at 10318 Whalley Blvd #1. We work with clubs and academies across Canada and the US, in person or remotely.

We only plan around registrations, bookings and members. Every campaign starts from your intake calendar: when your tryouts, camps and memberships open, and how many spots you need to fill. Content that looks good but doesn't fill a program isn't the job.

BC Prep got 400 leads in 6 months at under $7 a lead, plus 175+ camp sign-ups, with 600K+ views across its reels, posts and ads. For HeartLife Foundation, we helped build a 10,258-member Facebook community in year one. Read the BC Prep case study.

Retainers start at $1,750 CAD a month. Ad spend is billed separately and goes straight to the platforms. We'll recommend a budget based on how many spots you need to fill. What a sports marketing agency costs.

We map your registration windows for the next 12 to 18 months, then build for each one: a clear registration page, reels from your own games and training, ads to parents or players nearby, and follow-up that reaches every lead the same day.

Earlier than most do. Families plan summer camp from December and many camps open in January. Fall tryouts are often announced in spring. Our youth sports registration calendar shows the windows sport by sport.

Hockey academies, golf simulators and indoor golf, pickleball and padel clubs, sports camps, and soccer and youth academies. Start with sports marketing at Coala or our guides for hockey, golf simulators, pickleball and camps.

Yes, in the way sponsors care about. Sponsors buy visibility and audience. We build the audience: regular game and training footage, with your sponsors on the shirts and in the posts. Read how to get sponsors for a youth sports club.

Yes. Golf simulator businesses and pickleball and padel clubs sell memberships, leagues, lessons and events, often in a short season. We plan the season, fill leagues, and turn first visits into members.

Meta (Facebook and Instagram), Google, YouTube and TikTok. For most clubs, Meta and Google do most of the work, because that's where parents and adult players are.

Yes. We plan, film and edit reels, photos and ads, write the captions and build the landing pages. We film on site, depending on where you are, and work with your own footage too.

Game footage and training footage. It's the number one thing clubs don't post. Even 100 kids under 14 is an audience, because their parents watch and share everything.

Three to five times a week works for most clubs, if at least two posts are game or training footage. Consistency beats volume. Read how often a sports club should post.

Usually it's the page or the follow-up, not the ad. A weak registration page, missing prices or dates, or a lead that waits two days for a reply will waste good ads. Read why your Meta ads get clicks but not leads.

Yes. We design and build custom websites and registration pages, built to answer a parent's or player's questions and get them to register.

Yes. We'll fix what's there or rebuild it, whichever fills your programs faster.

Yes, for the searches that bring registrations: "hockey camp near me", "golf simulator [city]", "pickleball club [city]". That means service pages, guides that answer real questions, your Google Business Profile and reviews.

Yes. AI tools answer from pages that give clear, specific answers and from listings and reviews they trust. We write pages that answer questions directly and keep your listings consistent.

A CRM keeps every lead in one place and follows up automatically. If you've ever lost a family because nobody replied to their message, you need one.

Lead forms, registration funnels, automated texts and emails, reminders before deadlines, and follow-up for families who start but don't finish registering.

Often, yes. We also work with the registration and booking software you already use, such as your club's registration platform or court booking system.

Because most lost registrations aren't lost to a rival club. They're lost to silence. A same-day reply and a reminder before the deadline recover families you've already paid to reach.