VPB

/Digital Marketing

Elysian Coffee is a Vancouver favourite with a loyal following and a top-tier product, but their eCommerce experience wasn’t doing the coffee justice.

Brewing a stronger e-commerce website

Elysian had the product and the reputation. What they needed was a digital experience that matched the quality they were serving in every cup. We partnered with their in-house team to rebuild their Shopify store, refine their subscription flow, and turn casual sippers into committed subscribers. The results were immediate and delicious.

A Shopify store that looked good but wasn’t converting the way it should.

Challenge #1

A subscription flow that caused drop-offs before checkout.

Challenge #2

A customer journey that wasn’t reflecting their brand’s warmth and craftsmanship.

Challenge #3

our solution

We rebuilt the digital experience from the inside out, keeping the soul of the brand intact while improving every functional layer. We partnered closely with Elysian’s in-house team to ensure the redesign stayed true to their brand while leveling up performance. Every design decision was created to be flexible enough for their team to maintain and scale over time.

Shopify e-Commerce Redesign

We redesigned Elysian’s Shopify store to match the care they put into their coffee. The new layout highlights their blends and brand story with a warm, premium feel. Product pages were simplified to help customers choose the right roast, and clearer navigation made it easier to go from craving to checkout. Every design choice aimed to create an online experience as polished and inviting as their cafés.

Shopify e-Commerce Redesign

It’s the emotional first impression of your business. At Coala Studio, we build brand systems that connect, convert, and stand the test of time. It’s the emotional first impression of your business. At Coala Studio, we build brand systems that connect, convert, and stand the test of time.

results

Within the first month of launch, Elysian saw results that hit harder than an espresso shot.– Increase in customers completing subscription sign-ups  – Higher engagement and longer time spent on product pages  – Positive feedback from the team and loyal customers  – A smooth workflow for future launches and seasonal dropsThe store finally performs the way the coffee tastes.

The new site delivers a stronger brand expression across every page, a clearer subscription journey that builds long-term loyalty, and a shopping experience that finally matches the quality of the product. It’s all built on a scalable Shopify setup ready for new blends, releases, and campaigns.