West Capital Mortgage
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How we added value..
Crafting the Brand Identity
Our first step was to create a comprehensive set of brand assets. We began by designing unique logos that would represent West Capital Mortgage’s commitment to professionalism and trust. These logos were paired with custom fonts that reflected their brand’s voice—clear, approachable, and confident.
Next, we developed a cohesive color guide, ensuring that every visual element of the brand would be consistent and recognizable. We also defined the brand voice and tone, crafting a communication style that would resonate with their target audience. This involved everything from the language used on their website to the signage and merchandise that would represent them offline.
Building the Website
With the brand identity established, our next challenge was the website. West Capital Mortgage needed an online platform that was not only visually appealing but also highly functional. We focused on creating a modern, user-friendly design that would make a strong first impression on visitors.
One of the standout features of the website is the mortgage payment calculator. This tool was a technical and creative challenge for us, but it was essential for the client. The calculator needed to be precise, intuitive, and helpful for potential customers. We invested a lot of effort into ensuring it was all of these things and more.
What we loved about this project..
One of the most exciting aspects of working with West Capital Mortgage was the challenge of designing their mortgage payment calculator. This tool needed to be precise, user-friendly, and visually appealing. Tackling this technical challenge allowed us to stretch our creativity and problem-solving skills, and the satisfaction of seeing it come to life was immensely rewarding.
Moreover, this project marked our first venture into the finance sector. Stepping into a new industry brought a fresh perspective and numerous learning opportunities. We were eager to apply our branding and web development expertise to the financial world, and this project provided the perfect platform to do so.
Collaborating with West Capital Mortgage not only broadened our experience but also fueled our enthusiasm for future projects in diverse sectors. The unique challenges and learning experiences from this project have made it a highlight of our journey at Coala Studio.
Challenges
One of the most exhilarating aspects of our collaboration with West Capital Mortgage was crafting their mortgage payment calculator. This was no ordinary task—it required us to reverse engineer a competitor's (including the big five banks) calculator to ensure precision. Integrating this sophisticated tool seamlessly within the Webflow platform pushed our technical skills to new heights.
Additionally, this project marked our first venture into the finance sector. We were eager to apply our branding and web development expertise to this new domain. The project provided the perfect platform for us to dive into the financial world, offering fresh perspectives and invaluable learning experiences. This made the West Capital Mortgage project a standout in our journey at Coala Studio.
Result
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