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Heartlife Foundation

Empowering Heart Health

/Social Media

HeartLife Foundation is Canada’s first patient-led heart failure organization with a growing national community, but their digital presence wasn’t capturing the heart, stories, or impact behind their mission.

STRENGTHENING A NATIONAL PATIENT COMMUNITY

HeartLife had the mission and the momentum. What they needed was a digital presence that reflected the heart, hope, and humanity they were bringing to Canadians living with cardiovascular disease. We partnered with their team to rebuild their storytelling, activate their community, and bring their resources to life. The shift was immediate and transformative.

A community that existed, but wasn’t engaging, supporting, or speaking to one another the way it could

Challenge #1

Underused resources that weren’t reaching the patients and caregivers who needed them

Challenge #2

Content that informed, but didn’t reflect the warmth and lived experiences of their community

Challenge #3

our solution

We rebuilt HeartLife’s digital presence from the inside out, keeping the soul of their mission intact while elevating every layer of communication. We partnered closely with their team to ensure the new strategy stayed true to their lived-experience approach while leveling up impact and reach. Every creative decision was designed to be flexible, scalable, and easy for their team to carry forward over time.

STORY-LED CONTENT STRATEGY

We redesigned HeartLife’s content approach to reflect the humanity behind their work. The new direction highlights real patient journeys, caregiver experiences, and community voices with warmth and authenticity.

Emotional storytelling became the foundation – from Faces of CVD to HeartHeroes – helping members feel seen and supported. Resource posts were simplified and reframed so patients could easily understand, access, and use the Academy, Toolkit, and Passport. Every content choice aimed to make the digital experience as human and compassionate as the community itself.

COMMUNITY + PLATFORM REDESIGN

Your digital presence is often the first connection someone makes with your organization. At Coala Studio, we build systems that engage, empower, and stand the test of time.

For HeartLife, that meant creating a content ecosystem where stories, education, and community could thrive together. We built a platform approach that connects patients, caregivers, clinicians, and donors – one that strengthens trust, amplifies impact, and is ready for continuous growth.

results

Within the first months of rollout, HeartLife saw growth that hit harder than a defibrillator jolt.

– A surge in new followers and community members
– Higher engagement across emotional storytelling content
– Significant increases in reach across Facebook, Instagram, TikTok, and YouTube
– Stronger participation in patient-led conversations
– A clearer, more active pathway to HeartLife Academy and resources

The digital presence finally reflects the heart, courage, and community behind their mission.

The new strategy delivers a stronger emotional presence across every channel, a content ecosystem that nurtures long-term engagement, and a storytelling approach that finally matches the depth and impact of HeartLife’s work. It’s all built on a scalable system ready for future campaigns, awareness weeks, and national-level advocacy.