- Season 3 — now booking
The playbook for the people selling the game.
Full Time is Coala Studio's podcast on how brands, leagues and athletes win attention in the modern sports market. We interview the marketers who actually run the plays.
What the show is about
The business side of sport, unpacked weekly.
From season 3 onward, Full Time turns to the business side of sport — the strategy, media and marketing teams quietly deciding who gets to play in the modern attention economy.
We talk sponsorships that earn their keep, fan monetisation, athlete personal brands, and the data behind every campaign. No hype. Just the mechanics of winning games and minds.
Season of sports marketing, going deep.
Sharp conversations, none of the filler.
Made for marketers, agencies and sponsors.
Slot a week. Your brand on the record.
Who should apply
Take a seat at the mic
We're booking three kinds of guests for Season 3 — see which one's you.
Brand & league marketers
If you run sponsorship, partnerships or fan-facing campaigns for a club, team or league — you belong in this seat.
Agency & media leads
Strategy, creative and data people who shape how sports brands are told and sold.
Athlete & talent teams
Managers, agents and the athletes building a personal brand off the pitch and on the feed.
How it works
Three steps to air
Apply
Tell us your name, role and the topic you'd bring to the mic.
Pick a slot
Tell us your name, role and the topic you'd bring to the mic.
Record
A 20-minute remote session. We handle the rest and the cut.
“Coala Studio is the only one that talks to sports marketing like it's a real discipline, not a highlight reel.”
On the record
Recent sessions
Deep dives into the business of victory
Your Host
Rounak Sardesai
Rounak Sardesai brings a sharp perspective on the people, ideas and business shaping modern sport. From media and marketing to strategy, culture and the stories behind the game, he explores what really drives the sports industry beyond the field of play.
Book your slot
Get on the board
Pick an open date and tell us what you'll talk about. We confirm every application within two business days.
Got a play worth talking about?
Season 3 is booking now. Grab a slot before the board fills up.
info@coalastudio.ca
(236) 333–1693
10318 Whalley Blvd #1, Surrey, BC V3T 4H4