Free playbook · 2026 edition
How to fill your pickleball and padel club
The free membership, pricing and retention playbook for pickleball and padel clubs. Built from 27 real clubs' published pricing and the latest player research.
- How the best clubs build membership tiers around access, not hours, with a real ladder broken down
- A 12-month club calendar showing what to build for every window, from the January rush to holiday events
- Seven plays to turn guests into members and keep Tuesday night full
Send me the playbook
28 pages. Free. Straight to your inbox.
24.3 million Americans played pickleball in 2025. Only 7.5 million played eight times or more.
The clubs that win are the ones that close that gap.
Source: SFIA 2026 Pickleball Single Sport Report
Inside the playbook
Nine chapters. One page you can act on in each.
Every chapter ends with what it means for an 8-court club and one thing to do on Monday. No theory, no filler.
- 01The number on nobody’s brochure
- 02Your 12-month club calendar
- 03Price the membership: sell priority, not court time
- 04Turn guests into members
- 05Bad games kill memberships
- 06The six-layer revenue stack
- 07What full looks like
- 08Score your club
- 09Your first 30 days
Chapter 3
Sell priority, not court time
Built on real numbers
We read 27 clubs' membership pages so you don't have to
Franchises and independents, pickleball and padel, across the US and Canada. Here's a taste of what we found.
14 days
the median booking window on a club's top tier
17 of 22
clubs that publish booking windows vary them by tier
$149
median monthly core pickleball membership at the US clubs we checked
Coala pricing survey of 27 clubs, October 2026
Who it's for
Owners, GMs and membership leads
At indoor and outdoor pickleball and padel clubs in the US and Canada. Independent or franchise, 4 courts or 20.
Rounak Sardesai
Founder, Coala Studio
I run Coala Studio, a sports marketing agency in the Vancouver region that works with academies, clubs and sports brands across North America. I wrote this because so much money is going into opening courts, and so little into keeping the people who play on them.
Questions
Is it really free?
Yes. Put in your email and it’s yours. You’ll also get a few short emails from me with the parts I’d start with.
Is this just for pickleball?
Yes. Put in your email and it’s yours. You’ll also get a few short emails from me with the parts I’d start with.
Will it tell me what to charge?
It shows you what 27 real clubs publish, in USD and CAD, and how the best ladders are built. What you charge is your call, and the playbook shows you how to make it.
Fill your courts this season
Free, 28 pages, and every chapter ends with something to do on Monday.