GROW THE COMMUNITY, THAT FUNDS YOUR MISSION
- Campaigns planned around your giving season and programs
- Real stories, filmed with the people you serve
- Reports in sign-ups, volunteers and donors, not just likes
GET YOUR FREE FIRST-LOOK PLAN
Causes we champion
Coala Studio helped us reach thousands more people living with heart disease. Our community doubled, and every campaign showed us exactly what it delivered.
ONE TEAM FOR THE WHOLE SUPPORTER JOURNEY
No juggling a videographer, a media buyer, a web developer and a CRM consultant. We run it end to end, so every piece talks to the next.
Donor campaigns
Giving Tuesday, year-end and monthly-giving campaigns across Meta, Google and email.
- Monthly donor programs
- Peer-to-peer fundraising pages
Community growth
Facebook groups, newsletters and memberships, with a clear path from follower to member.
- Facebook group and social growth
- Email and newsletter programs
Video & storytelling
Real stories from the people you serve. One shoot day becomes weeks of content.
- Patient and beneficiary stories
- Reels, ads and event recaps
Websites that convert
Fast, accessible WordPress sites with clear donation and sign-up paths.
- Donation page optimization
- Accessibility and bilingual builds
SEO & Google Ad Grants
Be found by people searching for help, using free grant advertising where you qualify.
- Ad Grants setup and management
- Education content that ranks
Reporting that means something
We report on sign-ups, volunteers and donors, not likes. You always know what your budget bought.
- Monthly impact dashboards
- Board-ready summaries
IS YOUR CHARITY LEAVING FREE GOOGLE ADS ON THE TABLE?
- Eligibility check and application
- Compliance-safe account setup
- Ongoing management and reporting
Results we're proud of
One partnership, by the numbers.
HeartLife Foundation
Canada's patient-led heart disease charity needed to reach more patients, caregivers and clinicians with free education and community support. We built a full-funnel program of video stories, paid social, search and email, and doubled their reach in months.
Your first 90 days.
A clear plan from audit to results, with no guesswork about what happens next.
Growth audit
Story & build
Launch
Scale what works
What our clients say
They understood our mission from day one. Our community and our donations grew faster than we planned.
Before you book
The honest answers, before you book. If yours isn't here, ask it on the call.
We're a small team with a small budget. Is this for us?
Yes. Most of the charities we work with started small. We scope the work to your budget and capacity, from one campaign to ongoing support, and we’ll tell you straight if a bigger package wouldn’t pay off yet. Free Google Ad Grants traffic is often the best place to start, because it adds reach without adding to your ad spend.
Won't marketing spend take money away from our programs?
It’s the question every board asks, so we answer it with numbers. We track cost per donor, sign-up and volunteer, then compare it with what that supporter gives over time. At HeartLife, campaigns returned 3.4x on ad spend and cut the cost per donor and sign-up by 46%. If a campaign isn’t paying for itself, we say so and move the money.
Do you offer nonprofit pricing, and are we locked into a contract?
We have packages built for registered charities and nonprofits. Add your starting fee, minimum ad budget and contract terms. You’ll see the full cost and terms before you sign, and your first 90 days are mapped out so you can judge us on results early.
How do we know the ads are actually bringing in donations?
We connect your ads to your donation page and donor platform, so every gift, sign-up, and volunteer application is traced back to the campaign that drove it. Whatever platform you use, we set up the tracking and send you one plain-language report that shows what’s working.
How fast will we see results?
Sign-ups and traffic usually start within the first few weeks of launch. Donations follow your giving calendar, which is why we plan around the moments that matter: giving day, year-end and monthly-giving drives. Starting two to three months before a big giving moment gives the campaigns time to learn.
We've run ads before and they didn't bring in donors. What's different?
Usually the ads weren’t the whole problem. The common culprits are a donation page that asks too much, no follow-up after the first gift, and tracking that stops at the click. We audit all three first, then build the campaign around one story and one clear ask.
What is Google Ad Grants, and do we qualify?
Eligible nonprofits can receive up to $10,000 a month in free Google search advertising. Google sets the eligibility rules, and they include registered charity status and a website that meets their standards. Some organization types, such as government bodies, hospitals and schools, aren’t eligible. Book a call and we’ll check where you stand before you spend a minute on an application.
Why do some charities lose their grant, and how do you prevent that?
Grant accounts have to follow Google’s rules, including keeping performance above their minimum click-through rate. Accounts that drift can be paused. We build the account to comply from day one and watch it every month, so the free budget keeps working.
How do you handle sensitive stories and the people we serve?
With care. Everyone who appears on camera, or a parent or guardian if they’re under 18, signs a release first. You approve every cut before it goes live, and we agree on what’s off-limits before the shoot. The goal is dignity, never pity: stories that show people as the heroes of their own lives. Confirm your consent process wording.
Do you handle email follow-up and privacy rules like CASL?
Yes. We build welcome and thank-you flows so every new supporter hears from you quickly, and we set up consent-based email that follows Canada’s anti-spam law (CASL). Confirm this matches your practice.
What do you need from us, and how much staff time does it take?
Access to your ad accounts, a few hours of story footage (we run the shoot), and quick approvals. Plan on about an hour a week from one person, mostly for the monthly review and approving creative. Adjust to your real ask.
We already have a staff member or volunteers running our social. Can you work with them?
Yes, and we’d rather. We take on ads, landing pages and reporting, and your team keeps its voice and the community relationships. We’ll also point out what’s already working so it stays as it is.
LET'S PLAN YOUR NEXT GIVING SEASON
Send a few details and we'll come back with a first look plan: the story angles, the campaign structure and the giving moments we'd build against.
info@coalastudio.ca
(236) 333–1693
10318 Whalley Blvd #1, Metro Vancouver, BC