Free playbook · 2026 edition
How to fill your indoor golf club
The free membership, pricing and retention playbook for golf simulator clubs. Built from 26 real clubs' published pricing and the latest golf research.
By Rounak Sardesai, founder of Coala Studio
- How the best sim clubs build tiers around access, not hours, with real ladders broken down
- A 12-month club calendar built around your winter peak and the summer cliff
- Seven plays to turn winter visitors into members and keep them when the courses open
Send me the playbook
28 pages. Free. Straight to your inbox.
19 million Americans played golf only off the course in 2025.
Many of them play at ranges, entertainment venues and sim clubs like yours. The clubs that win are the ones that keep them.
Source: National Golf Foundation
Inside the playbook
Nine chapters. One page you can act on in each.
Every chapter ends with what it means for an 8-bay club and one thing to do on Monday.
- 01The number on nobody’s brochure
- 02Your 12-month club calendar
- 03Price the membership: sell the season, not the hour
- 04Turn winter visitors into members
- 05Survive the summer cliff
- 06The revenue stack
- 07What full looks like
- 08Score your club
- 09Your first 30 days
Chapter 3
Sell the season, not the hour
Built on real numbers
We read 26 sim clubs' pricing and membership pages so you don't have to
Membership clubs, 24/7 clubs and social venues across the US and Canada. Here's a taste of what we found.
22 of 26
venues sell a membership
$149
median entry-level monthly membership at the US clubs we checked
18 of 26
venues offer 24/7 access
Coala pricing survey of 26 venues, October 2026
0 of 26
sim clubs we surveyed publish a summer freeze or pause
Winter fills your bays. Summer empties them.
Every indoor golf club knows April is coming. The playbook shows how clubs handle it today, and the summer tier and short summer league that keep members from drifting out with the sunshine.
Owners, GMs and membership leads
At indoor golf and simulator clubs in the US and Canada. Private bays, suites with lounges, 24/7 clubs and golf courses running winter sims.
Rounak Sardesai
[@YOUR_HANDLE]
Winter fills your bays.
Summer empties them.Most indoor golf clubs only plan for one of those.So I wrote the playbook for both.
Founder, Coala Studio · Vancouver region
Questions
Is it really free?
Yes. Put in your email and it’s yours. You’ll also get a few short emails from me with the parts I’d start with.
Is this for 24/7 clubs or lounge-style clubs?
Both. The pricing chapter covers staffed, bar-led clubs and unstaffed 24/7 clubs, and shows how each one sells its membership differently.
Will it tell me what to charge?
It shows you what 26 real clubs publish, in USD and CAD, and how the best ladders are built. What you charge is your call, and the playbook shows you how to make it.
Fill your bays this winter
Free, 23 pages, and every chapter ends with something to do on Monday.